Article Lead Image

Sexing up superheroes to prove a point

Cartoonist Kevin Bolk turns the tables on a sexist pormotional poster for The Avengers.


Kevin Collier


Every day, the Daily Dot finds something that people on Facebook are sharing and, in turn, shares it with you—with a little explanation. Here’s today’s share.

What if the male comic book characters posed like the female ones?

In the wake of The Avengers setting box office records, thousands of Facebook users are laughing at a reimagined movie poster. In the original promotion, only Scarlett Johansson’s Black Widow—out of all the assembled superheroes—shows off her rear end. One artist has turned that around entirely.


In the image, Captain America, Thor, Hawkeye, Iron Man all contort awkwardly for your viewing pleasure. The Hulk, in particular, seems confused by his involvement in this picture, bending over and grabbing his rear in what looks like misguided seduction.

The cartoon’s author, Kevin Bolk, goes unmentioned in the share, and his signature in the bottom right is unreadable if you’re not familiar with him. That doesn’t bother him too much, though.

“It’s always immensely flattering when people get enthusiastic about my work,” he told the Daily Dot. “I’ll admit I was a little surprised by it, since I’m nowhere near the first person to explore the subject in this manner.”

A professional cartoonist, Bolk said he’s well aware that there’s a double standard in how men and women are presented in superhero comics.

“I often hear the counterargument that ‘Oh, well, men are objectified just as much as women because they are muscular and wear tights,’” he wrote in an email.

But that idea ignores “that A) these characters aren’t contorting to constantly show off their elaborately rendered sexy parts (as the ‘Avengers booty’ piece demonstrates) and B) they are meant to appeal to a male power fantasy, not necessarily to arouse women.”

It’s unclear if everyone who shared the cartoon on Facebook understood Bolk’s intent. They seem to have all gotten the humor, though.

“Nice duckface on hulk,” Nick Smith commented.

“Growing up I always had nightmares about the Hulk…maybe now my night terrors will mainly feature my mortal fear of the Hulk doing a ‘silent but deadly,’” Christine Harrison replied.

Photo via Facebook

Share this article

*First Published:

The Daily Dot