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The “man with the golden radio voice” is taking part in a Twitter campaign for Kraft, and it’s not too late to take part!
The “man with the golden radio voice” is back. This time he’s reading your personal Valentine’s messages.
Ted Williams, the former homeless man who was given a second chance after his video interview made him a Reddit superstar, is recording a selection of Valentine’s greetings as part of a Twitter-based Valentine’s campaign for Kraft Macaroni & Cheese.
Williams will record up to 100 videos for romantics and their loved ones, based on tweets tagged with #VoiceOfLove. Every tweet that’s sent with the #VoiceOfLove hashtag will trigger a donation of 100 Macroni & Cheese boxes to charity, so there’s a humanitarian element to this too.
The promotion has already garnered a few funny tweets.
“My husband Kyle is the cheese to my macaroni. We make a pretty delicious dish,” TaylorAmaz1ng tweeted.
“My valentine is probably going to be mac&cheese <3,” LaurenJayM wrote.
PeterJWagoner took a slightly different approach: “Peter can’t come to the phone right now, but if you leave a message, he’ll give you a call right back.”
Judging from the social-media search engine Topsy, only 22 people have tweeted the hashtag thus far. That means there’s still time for you to land your own personal message.
Williams, the man with the silky, radio-friendly voice, first became a YouTube star when he appeared in a short video interview with a Columbus Dispatch photographer in January last year. The attention Williams received from the video led to a string of media appearances and jobs, including his role as a Kraft spokesman.
Last month, Williams was profiled by Entertainment Tonight and spoke about how much his life had changed since the Columbus Dispatch video hit the Web.
From panhandling and homelessness to a condo and mac & cheese, love is clearly in the air for Ted Williams.
Based in Montreal, Kris Holt has been writing about technology and web culture since 2010. He writes for Engadget and Tech News World, and his byline has also appeared in Paste, Salon, International Business Times, Mashable, and elsewhere.