Taylor Swift enchants us with smoke and mirrors in ‘Style’ music video

As promised, Taylor Swift on Friday morning debuted the music video for “Style,” her third single off of the album 1989, which is brought to you by Instagram.

Okay, it’s not really brought to you by Instagram, but it’s hard not to think of the photo-sharing app’s iconic filters while watching scenes of Swift and her stand-in James Dean-esque boyfriend shown through pieces of glass and mirrors. It’s foggy, jilted, and has a bit of J.J. Abrams’ trademark lens flare spread throughout, but it shouldn’t come as a huge surprise; we knew we were in for a somewhat smoky affair when Swift previewed a clip from it on Tuesday.

Compared to “Blank Space,” which brought the media’s perception of Swift to life in a terrifying yet entrancing form, “Style” has a lot less action. It feels like an opening credits sequence that eventually turns into a perfume ad, but you’ll still going to listen to the song on repeat for the rest of the day.

And sure, we might already have the new cast of True Detective, but “Style” serves as a great argument for why Swift should be included in the mix.

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Screengrab via TaylorSwiftVEVO/YouTube

Michelle Jaworski

Michelle Jaworski

Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.