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Seventeen GIF artists spent roughly three weeks and 200 hours of work on this incredibly intricate GIF tribute to “Shake It Off.” Just try counting all the meme references and watch your head spin.
Due to copyright concerns, the team has had trouble keeping the video online and has posted several copies across the web. The silent version is on YouTube:
As with any great GIF, you need to watch the video a couple of dozen times to truly appreciate the intricacy and details at work. This Imgur post breaks down the creative process and the video GIF by GIF.
Austin Powell is the former managing editor of the Daily Dot. His work focuses on the intersection of entertainment and technology. He previously served as a music columnist for the Austin Chronicle and is the co-author of The Austin Chronicle Music Anthology.