Update 11:55am CT, March 12: Users on Twitter have noticed that the Swift video is awfully familiar to an advertisement from 2016, and several side-by-side screengrabs seem to make a strong case. Swift has not responded publicly to the accusations that director Joseph Kahn ripped off the clip, and neither has her longtime director.
taylor's "delicate" video is the drunk sorority knockoff of the kenzo ad w margaret quailey
— kenny wassus (@kgw) March 12, 2018
Taylor Swift doesn’t always have the easiest time coming off as relatable, but the new music video for her song “Delicate” is trying to change things a little bit.
The Joseph Kahn-directed video premiered at Sunday night’s iHeartRadio Music Awards, which makes sense when you consider that a lot of Swift’s staying power comes from her dominance on the radio. Even though Swift’s current era probably doesn’t register as her best, her most recent album Reputation broke U.S. sales records and was the highest selling of 2017. The videos for the first three singles were futuristic, smoldering, and full of sexy young adult vibes, but “Delicate” seems a little more willing to show Swift’s human side.
It opens on Swift seeming a little out of her element on a red carpet, and then somehow magically gaining the power of invisibility for a night. With her newfound freedom, Swift’s able to goof off, act normal, and dance in the streets the way she probably wishes she could all the time:
Just like when she dressed up in thick black glasses and a hand-made T-shirt in the “You Belong with Me” video, fans are loving this more relaxed, playful side to Swift.
— story of us stan (@heldyourpride) March 12, 2018
— tay (@missmeswift) March 12, 2018