Star Wars: The Force Awakens is almost here, but marketing for the movie is already everywhere. And no, we’re not just talking about the increasing number of TV spots being released and vague hints being offered by the cast and crew.
As long as there have been Star Wars films, there has been an oversaturation of Star Wars merchandise in the market. And Stephen Colbert, as a huge Star Wars fan, is committed to buying all of it—even CoverGirl’s Star Wars collection.
Colbert is left to wonder just how far it’ll go. One thing’s for sure: it’ll be eggcellent.
Screengrab via The Late Show with Stephen Colbert/YouTube