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The Late Show with Stephen Colbert/YouTube

Stephen Colbert is fascinated by the CoverGirl ‘Star Wars’ collection

'Oh, the Forced marketing integration is strong with this one.'


Michelle Jaworski


Posted on Nov 18, 2015   Updated on May 27, 2021, 3:27 pm CDT

Star Wars: The Force Awakens is almost here, but marketing for the movie is already everywhere. And no, we’re not just talking about the increasing number of TV spots being released and vague hints being offered by the cast and crew.

As long as there have been Star Wars films, there has been an oversaturation of Star Wars merchandise in the market. And Stephen Colbert, as a huge Star Wars fan, is committed to buying all of it—even CoverGirl’s Star Wars collection.

He might not have any use for it (or understand it), but Darth Vader has never looked so good.

Colbert is left to wonder just how far it’ll go. One thing’s for sure: it’ll be eggcellent.

Screengrab via The Late Show with Stephen Colbert/YouTube

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*First Published: Nov 18, 2015, 10:59 am CST