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Star Wars: The Force Awakens is almost here, but marketing for the movie is already everywhere. And no, we’re not just talking about the increasing number of TV spots being released and vague hints being offered by the cast and crew.

As long as there have been Star Wars films, there has been an oversaturation of Star Wars merchandise in the market. And Stephen Colbert, as a huge Star Wars fan, is committed to buying all of it—even CoverGirl’s Star Wars collection.

He might not have any use for it (or understand it), but Darth Vader has never looked so good.

Colbert is left to wonder just how far it’ll go. One thing’s for sure: it’ll be eggcellent.

Screengrab via The Late Show with Stephen Colbert/YouTube

Michelle Jaworski

Michelle Jaworski

Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.