- These high school theater kids put on a totally awesome ‘Alien’ play Saturday 3:59 PM
- Behold these photos of Elon Musk, but with Elizabeth Holmes’ eyes Saturday 3:11 PM
- Barbra Streisand gets canceled over remarks about Michael Jackson’s alleged victims Saturday 2:09 PM
- Report: Florida man raped Texas teen after posing as Instagram celeb Saturday 12:14 PM
- Lori Loughlin’s daughters, Olivia and Isabella, could be banned from USC forever Saturday 11:46 AM
- ‘Starfish’ is a heartbreaking tale of BFFs, grief, and apocalyptic alien invasions Saturday 10:35 AM
- How to stream UFC Fight Night 148 for free Saturday 10:00 AM
- The kids are making scantron memes instead of studying Saturday 9:29 AM
- Every installment of Hulu’s ‘Into the Dark,’ ranked Saturday 6:00 AM
- The internet is mocking Robert Mueller’s report deadline Friday 7:53 PM
- Instagram blocks some anti-vax hashtags—but still has far to go Friday 6:20 PM
- Study: Netflix released more originals than licensed titles last year Friday 2:26 PM
- Laura Ingraham, Dinesh D’Souza slam journalist for having a job Friday 1:40 PM
- Netflix is testing a cheap-as-hell mobile-only plan Friday 1:08 PM
- Astrology app Co-Star’s bizarre push notifications are now a meme Friday 12:18 PM
‘Sleepy Hollow’ publicists picked the absolute worst day to celebrate beheadings
The news that another American journalist had been decapitated by the jihadist organization ISIS apparently didn’t hit the world of publicity campaigns quickly enough: A digital marketing agency called Think Jam, looking to generate buzz for the release of Sleepy Hollow’s first season on Digital HD, DVD, and Blu-ray, this afternoon sent out eCards celebrating “National Beheading Day.”
Sure, it’s a TV show that features a supernatural villain with a very specific murderous M.O., but the promotion of the hashtag #HeadlessDay was ill-timed at best.
Here’s the official mea culpa:
We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement. The tragic news of Steven Sotloff’s death hit the web as the email was being sent.
Our deepest sympathies are with him and his family, and we don’t take the news lightly. Had we have known this information prior, we would have never released the alert and realize it’s in poor taste.
Please accept our sincerest apologies.
As if the execution of Steven Sotloff weren’t bad enough, yesterday was marred by a New Yorker’s gruesome suicide via decapitation. Fortunately, the hashtag’s use was still fairly limited as of 5:20pm ET, including just half a dozen Sleepy Hollow tweets and one critique of the press release in question.
Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions, and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'