- Report: Disney yanks YouTube ad spending following child exploitation accusations Wednesday 7:56 PM
- These people are organizing Fyre Fest live-action role-play parties Wednesday 6:35 PM
- White woman berates Mexican restaurant manager for speaking Spanish Wednesday 4:12 PM
- In Pixar short ‘Kitbull,’ a cat and pit bull become unlikely friends Wednesday 3:48 PM
- Stop exploiting the Jussie Smollett case to discredit LGBTQ hate crime victims Wednesday 3:28 PM
- The best Netflix original movies of 2019 Wednesday 3:20 PM
- Pinterest is reportedly blocking vaccination searches Wednesday 2:53 PM
- Nike’s self-lacing smart sneakers malfunction days after release Wednesday 2:50 PM
- How to quickly get the Havoc weapon in Apex Legends Wednesday 2:48 PM
- The truth behind the anti-LGBTQ emoji controversy Wednesday 1:37 PM
- Tristan Thompson disables Instagram comments after reports he cheated on Khloe Kardashian Wednesday 11:25 AM
- Introducing ‘boner culture,’ this Gamergate blogger’s latest cause Wednesday 11:16 AM
- HBO debuts trailer for controversial Michael Jackson doc ‘Leaving Neverland’ Wednesday 10:46 AM
- Christian woman refuses to do taxes for lesbian married couple Wednesday 10:43 AM
- Political campaigns will be snooping on your phones in 2020 Wednesday 10:43 AM
How a 15-year-old Vine star hit No. 1 on iTunes in 37 minutes
His success on Vine, where he has 2.9 million followers, landed him a record deal with Island Records.
Shawn Mendes might not be on mainstream music’s radar just yet, but he’s certainly a Vine star. And on Sunday, his new album landed the No. 1 spot on iTunes.
The Shawn Mendes EP, released July 28, is the 15-year-old musician’s first album, and his success on Vine, where he has 2.9 million followers, landed him a record deal with Island Records. Mendes is wholesome-looking, and uses his falsetto to heart-fluttering effect. The New York Times’ Jon Caramanica explained why exactly this ascent might have happened:
In music, at least, earnestness is the currency that makes the Internet hum. Think of all those kids staring into cameras and singing their hearts out in hopes of a little attention, buskers with hats in hand. Their purposeful lack of artifice — yes, it’s a pose, but a vulnerable one. True self inside! Just press play!
Vine’s already proven fertile ground for discovering earnest new talent, and labels have started scouting the platform for the next big thing. Mendes’ use of Twitter to launch an album up the charts is also standard practice for social media stars these days, and his devoted fanbase made it so. His album hit No. 1 in 37 minutes, as fans used the hashtag #ShawnToNumber1. As Jezebel points out, Mendes’ fanbase is largely teenage girls, who have proven they have the collective power to drive an album to No. 1 or make something trend.
His debut single, “Life of the Party,” is the kind of song tailored for singalongs and Vine covers, perfect for soundtracking, say, Apple commercials. On Vine, where art exists in six-second blinks, this earnestness is consumed even faster, and often stands in contrast to the braying teenage boy world of Vine. He is, as Caramanica says, “an emotional do-gooder.”
He also knows girls want to hear him cover Queen Bey. The bigger question is, how far will earnestness take him?
Photo by torbakhopper/Flickr (CC By 2.0) | Screengrab via Shawn Mendes/Vine | Remix by fern
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.