roku scam

JHVEPhoto / (Licensed)

Scammers target Roku with fake activation fees

Here's what you need to know.


Brenden Gallagher


Posted on Aug 6, 2019   Updated on May 20, 2021, 7:11 am CDT

Some things in life are actually free, regardless of what scammers try to tell you.

Cord Cutters News reports that a long-running Roku scam has re-emerged recently. Scammers attempt to collect “activation fees” for new Rokus or convince customers that there is a monthly subscription fee.

Both tactics are scams. Roku set-up is totally free with purchase, and while there are add-on options for the streaming device, there is no monthly subscription fee.

Roku scam

Customers who are being scammed seem to be almost too diligent. Instead of just entering the activation code supplied by the company, people are Googling “Roku Activation” during set up and coming into contact with the scams.


When setting up a new Roku, don’t go to any third-party sites or use any phone number to set up your account. Simply go to Roku directly and enter the code you see on your Roku as directed. Then, you will be prompted to enter your existing Roku information or create your free account.

This is not a new tactic by scammers. Similar tactics have been reported targeting Roku users as far back as 2017. Periodically, the scammers attempt to dupe a new batch of Roku users.

There are plenty of ways to spend your money on streaming content in this day and age, so don’t empty your wallet for something that is supposed to be free.


Got five minutes? We’d love to hear from you. Help shape our journalism and be entered to win an Amazon gift card by filling out our 2019 reader survey.

H/T Cord Cutters News

Share this article
*First Published: Aug 6, 2019, 11:24 am CDT