pink floyd

The new album release model: drop a BTW bomb on Twitter. 

Pink Floyd haven’t released an album in 20 years. On Saturday, new material was announced in the most Internet way possible: via Twitter.

Polly Samson, a novelist and wife of Pink Floyd’s singer and guitarist David Gilmour, ever-so-casually dropped a BTW bomb, and divulged that a new album, titled The Endless River, would be out in October. It’s late keyboardist/multi-instrumentalist Rick Wright’s “swan song,” but it’s not clear whether the album is strictly 1994 material, or more recent. A representative for Gilmour confirmed to Rolling Stone that the album is coming out.

Cue the Pink Floyd fan-valanche. The album already has a Wikipedia entry, which states “[t]he announcement made by Samson was immediately followed by backing vocalist Durga McBroom, who posted a photo of her alongside Gilmour in the recording studio, affirming Samson’s announcement and later stating that the record will consist of “all unreleased material.”

Ah yes, the Twitter-Wikipedia one-two punch. Is this how we’re announcing albums now?  

Photo via steve/Flickr (CC BY-SA 2.0)

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