‘Vive el Verano’ brings hot summer ideas to a young Latino audience

BY SAM GUTELLE

As NBCUniversal mulls a big investment in digital media, one of its subsidiaries has forged its own pact with an online video network. NBC Universo, a TV channel that offers programming for young Latinos, has struck a deal with MiTú that will bring a series called Vive el Verano to traditional and digital platforms.

Here’s how a press release from MiTu describes the new series:

“Vive el Verano is a series of fun, quick-hitting clips produced by MiTu and stars [sic] some of its popular talent, including El Guzii, Maiah Ocando, Luan Palomera, Luisito Comunica, and Oh Em Gee It’s Eddie G., whose combined audience spans in the millions and across all major social media platforms. The topics include do-it-yourself summer hacks relevant to young Latinos, such as electronics, must-have summer apps, fun backyard and pool ideas, savory and sweet grilling recipes and outdoor entertaining tips.”

Vive el Verano will make its TV premiere on Aug. 1 and will air across the following month. The NBC Universo channel, which will host the series, is available in more than 40 million households in the U.S. In addition, Vive el Verano clips will also be available on the NBC Universo website.

MiTú, which claims an audience of 100 million global viewers, has recently made TV a significant focus of its expansion. Specifically, it has partnered with Discovery for Spanish-language programs on the Discovery Familia and Discovery en Español channels. With its new deal, it has expanded its reach even further and offered up some exciting opportunities for its creative partners along the way.

Screengrab via MiTú/YouTube