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Mitú uses influence among Latino millennials for political push
#WeAreAmerica campaign aims to capitalize on record potential turnout.
Latino representation at the polls could see record highs in November. Mitú, a digital studio and network that reaches 171 million viewers, claims it is the top network for the global Latino community. And this political season, Mitú will look to showcase its influence among the Latino community in the United States to activate Latino-Americans to vote with its#WeAreAmerica campaign, which kicks off with the release of an app that is intended to enable voter registration.
To further achieve its mission of activating Latino-American voters, Mitú has teamed up with the National Council of La Raza, a U.S. Hispanic civil rights organization.
Together, the two organizations will educate their respective communities on the voter process and look to empower the Latino community to share and engage in the dialogue leading up to the 2016 elections.
“As the leading digital media company for Latinos, we have a responsibility and a commitment to provide a platform for this generation’s voice to be heard,” said Beatriz Acevedo, president and co-founder of Mitú, in statement. “This is why we launched Mitú’s #WeAreAMERICA, a campaign designed ?to inspire young Latinos to vote and highlight the numerous contributions we make to this country. We are very excited to partner with NCLR to launch this app to support our efforts in empowering our community.”
Photo via Francesco Crippa/Flickr (CC BY 2.0)