Hope is dead and life is terrible, because yet another sappy viral video has been debunked.
In the never-ending quest for a viral moment, Maroon 5 apparently surprised unsuspecting brides and grooms on their wedding days to create the video for the band’s new single “Sugar.” As the video went viral, one thought tugged at everyone’s minds: these glossy images and pitch-perfect reactions were too good to be true.
Indeed, the video was far too good to be true. It was a hoax.
One intrepid Jezebel blogger pointed out that one of the “brides” was America’s Next Top Model contestant Raina Hein, who is not married. From there, the whole house of cards began to crumble.
TheSixThirty spotted more actors mixed into the wedding shoot, including Nico Evars-Swindell and Eric Satterberg. Then the two older actors hired to play the parents at the Asian wedding blew the lid off the whole affair, posting on Facebook that it was entirely staged and shot at the same location over a three-day period.
Sadly, Maroon 5 tried to pass off the whole affair as legit, and many outlets bought the story without any question.
“Only the grooms knew in each case,” a representative for Maroon 5 told Entertainment Tonight. “The band is not sure if the grooms’ disclosed it to their bride and wedding party.”
Next time, Maroon 5 should either write stricter NDAs or pick less-recognizable actors for lingering camera shots.