The campaign, which has been plastered on buildings and phone booths around New York, features an illustration of a businessman falling from the sky. The minimalist ad was inspired by the show’s title sequence, which features the same businessman falling from a skyscraper.
Redditors, on the other hand, don’t see any similarity.
AMC, the cable network which carries Mad Men, hasn’t responded to a request for comment. But that’s hardly necessary, since redditors are so ably arguing their case.
“As someone who was in Manhattan on 9/11 … Yes, it was horrible and yes, thinking about it bring back shitty memories but COME ON. This is an advertisement for a television show,” commented one.
Redditor loopy212—a New Yorker who bore witness to the events of September 11, 2001, pointed out that the attacks were a traumatic event for millions of Americans, and there’s no telling what will stir up horrific images from that day.
“Other people have talked about the sound, I remember the bouncing. I don’t know why that’s stuck with me, it never occurred to me until I saw it that people would bounce. That and the blood. I remember them scraping a woman off the building next to mine a few days later. People are going to see what they want to see and some people are going to be offended by anything.”