Kansas City rapper Mac Lethal’s an established artist with three full-length albums and a slew of reputable mixtapes to his name, but he’s always found his biggest bursts of celebrity online.
It was nearly three years ago that those not exposed to underground midwestern gutter rap first came across the venerable Rhymesayers veteran. In Nov. 2011, Lethal produced a pancake-aided YouTube parody of Chris Brown’s “Look At Me Now” that eventually accrued 32 million views.
One day later, he started the Tumblr “Texts From Bennett,” which posts his text conversations with a cousin named Bennett. That led to a book, published Sept. 2013, that’s earned rave reviews on Goodreads.
With his next trick, posted onto his YouTube page Monday, Lethal devises a 2:44 rap ripped from a series of Craigslist personal advertisements. There’s Samantha, and Patrick, and some sketchy guy who says he looks like Trey Songz—even an Arizona apartment listing.
Mac Lethal, man. Ellen must be so proud.
Photo via MacLethal/YouTube