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St. Louis Rams will officially move to L.A.—and the woman who owns @larams loves it

Lara Sasken seems to be having some fun with her newfound Twitter fame.


Josh Katzowitz


Posted on Jan 13, 2016   Updated on May 27, 2021, 9:12 am CDT

The NFL officially announced on Tuesday night that the St. Louis Rams would move to Los Angeles in time for the 2016 season, and there’s a good chance the San Diego Chargers will follow suit so the two can share a stadium and (of course) make tons of money in their new home.

But as of Wednesday morning, the Rams’ official Twitter account could still be found at @STLouisRams. The team’s official website also is listed at, even though the NFL website now refers to the organization as the Los Angeles Rams.

While it appears that the domain name,, is available, it might be a little trickier for the Rams to procure the Twitter account it might want. That’s because @larams is already taken. Well, actually it’s @LaraMS, and it’s owned by Lara Sasken, the director of communications at GoPro.

And it seems as if she’s having fun with her sudden notoriety.

Good for Sasken, who very well could give up the Twitter handle she’s owned since 2008 if the price is right. And why shouldn’t she make a chunk of change off her account? After all, the NFL didn’t mind screwing over the longtime St. Louis and (maybe) San Diego fans in order to make more money in L.A.

And let Sasken’s potential good fortune be a lesson for somebody who has the entrepreneurial spirit. Particularly since the Oakland Raiders were denied the opportunity to move to L.A. and have, in the past, flirted with moving their organization to San Antonio, Texas.

Photo via Erik Drost/Flickr (CC BY 2.0) 

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*First Published: Jan 13, 2016, 1:07 pm CST