Longmire will live to rule another day.
Although Longmire was the channel’s most-watched original-scripted series in the network’s history, its audience skewed older, something advertisers undervalued and made the show not profitable to the network.
Longmire follows Wyoming sheriff Walt Longmire, played by Robert Taylor, as he tries to keep the balance between the residents of a fictional county and the Native Americans who live nearby. At its height, the show had more than 5 million viewers who tuned in weekly. What may have been even more gut-wrenching about the cancellation is that Longmire’s third season ended on a cliffhanger, which would’ve been left unanswered had Netflix not come in to save it.
But that older audience, whose median age was 61, was able to start a vast and creative social-media campaign to tweet their support for the show and reach out to streaming services like Netflix and Amazon Prime to save the show from eternal cancellation.
“When Warner Horizon Television came to us with the idea for a new season of Longmire, we were intrigued because the series is so unique, and consistently great,” Netflix VP of Original Content Cindy Holland said in a statement. “We are thrilled to help continue Walt Longmire’s story for his large and passionate following.”
Some of the show’s stars gave credit where credit was due regarding the show’s revival.
— Lou Diamond Phillips (@LouDPhillips) November 20, 2014
— Katee Sackhoff (@kateesackhoff) November 19, 2014
According to Deadline, the cast members, including Taylor and Katee Sackhoff, have already signed on for season 4. But considering the consequences from the season 3 finale, not everyone who signed on will be long for the land of the living.
Production on Longmire is set to potentially start in March 2015.