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All I want for Christmas is branded content.
Lil Jon has produced a Christmas song that can now replace “All I Want for Christmas” in the holiday canon. It’s called, naturally, “All I Really Want for Christmas,” and it features a cameo from the Kool-Aid Man.
Yes, it is December 2018 and Lil Jon is rebranding the Kool-Aid Man, who makes his trademark entrance by breaking through a wall just as Lil Jon is about to sing a song at his piano. Want some eggnog? Too bad, there’s only Kool-Aid. Want a deeper understanding of the inner workings of the Kool-Aid Man? Too bad, he still only says, “Oh yeah.”
While the song doubles as an ad for Kool-Aid, Lil Jon told Rolling Stone that he’s long wanted to do a Christmas song. “I could never get the right inspiration to get it done though,” he said. “I wanted to do something fun for young and old, and I think that mission is accomplished.”
Kool-Aid’s parent company, Kraft Heinz, stated the obvious of the branded song: “It’s not every day people hear a song from two icons like Kool-Aid Man and Lil Jon.” It also added that the song is meant to be a multigenerational “holiday party anthem.”
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.