Donut company forces rapper Krispy Kreme to find a new name

All good things must eventually come to an end, and all rappers who take their names from international glazed and chocolate donut dispensaries must eventually change their names to something else.

YouTube rapper Krispy Kreme got served his walking papers today. The 21-year-old said that his father received a call from the venerable donut chain telling him that “you can’t just copy names like that.”

No word on whether or not the Nashville-based company sent Kreme (real name Tyler Cassidy) a legitimate cease and desist letter or simply tried to scare the young rapper—neither the rapper nor the company has returned the Daily Dot’s request for comment—but all signs point to the Michigan native making up a new moniker before he tries his hand against any possible legal action.

Thanks to a few suggestions from longtime hype man Money Maker Mike, Kreme spent part of Monday mulling over six different options for a new name to operate under: Froggy Fresh (which we like!), Candy Cane (nope), Jelly Bean (nuh uh), Jelly Bean Jack (Krispy…), Lil Kuntry (getting warmer), and White Chocolate (sadly taken).

Here’s guessing he goes with Froggy Fresh. It’s just stupid enough for the onetime high school valedictorian to play out in-character, and it’s also got that two-word alliteration thing going on.

A support group called Save Krispy Kreme has already been created and attracted the attention of 37 devoted Facebook fans. “‘Like’ this page so rapper Krispy Kreme can keep his name,” it says. Okay, sure. And which one of you is a lawyer?

We’ll be sure to post an update when or if we hear back from Krispy Kreme or, well, Krispy Kreme. In the meantime, here’s a taste of “Christmas,” the rapper’s new single.

Photo via Krispy Kreme/YouTube

Chase Hoffberger

Chase Hoffberger

Chase Hoffberger reported on YouTube, web culture, and crime for the Daily Dot until 2013, when he joined the Austin Chronicle. Until late 2018, he served as that paper’s news editor and reported on criminal justice and politics.