BY SAM GUTELLE
Kevin Hart has new movie out, and as part of his promotional tour, he has come to YouTube. The actor and comedian, who appears alongside Ice Cube in the film sequel Ride Along 2, most recently appeared on Swedish YouTube channel IJustWantToBeCool, where he learned about Scandinavian customs and picked a fight based on cultural differences.
In the video, Hart and his new friends discuss the upcoming holiday of Fettisdagen, which is the Swedish name for Mardi Gras. The celebration involves several traditional foods, and so Hart et al. find themselves in a bakery, where the American funnyman makes a scene. By the end of the video, Hart is fuming, pastries are flying, and the Swedes are keeping their emotions bottled up within.
Hart has made several other stops around YouTube as he promotes Ride Along 2, which reached the top of the American box office during its first weekend. He hung out with vlogger Caspar Lee and joined co-star Ice Cube on the BuzzFeedVideo channel.
Recently, film studios have deepened their understanding of YouTube as a promotional tool and have sent movie stars to the site in hopes of drumming up ticket sales. Ahead of the release dates of movies like The Interview and Trainwreck, their comedic stars traveled online, where they teamed up with some of the Internet’s most influential personalities. Like it or not, this trend is quickly becoming more popular, and for traditional media celebrities like Hart, it fosters an unlikely series of friendships–some of which span the Atlantic Ocean.
Screengrab via IJustWantToBeCool/YouTube