Just before the ball dropped on New Year’s Eve, Kanye West sneaked in one last attention-grabbing stunt into 2015.
Yeezus dropped a new song on SoundCloud late Thursday night called “Facts” that bends the meaning of the word.
Kanye West- FACTS [Prod. By Metro Boomin & @sizzle808MAFIA] https://t.co/mQpm7BGQP5
— Metro Boomin (@MetroBoomin) January 1, 2016
The fiery diss track opens with a sample of Father’s Children’s “Dirt and Grime” but ultimately comes off like a desperate ploy for social media relevance. To wit:
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The release was hyped by his wife Kim Kardashian via Twitter.
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Yeezus gives a shout-out to their best-selling Kimoji app “that just shut down the App Store”
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West references Drake twice: “Yeezy Yeezy Yeezy just jumped over ‘Jumpman,’” he opens, name-checking the Drake and Future track from their collaborative mixtape, What a Time to Be Alive—fitting, given that West nabbed that song’s producer, Metro Boomin, for “Facts.”
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There are about a dozen potshots at Nike, from whom he had a less-than-amicable split after the release of his third shoe, the Red Octobers.
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West acknowledges Steve Harvey’s recent Miss Universe fail and Odell Beckham Jr.’s suspension.
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He even tackles Facebook’s Trending Topics: “I’ve been trending years, y’all a couple days.”
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Did I mention he released it on SoundCloud?
As Billboard notes, West also released a new song on New Year’s Eve in 2014, “Only One,” and he recently shared two (relatively) new tracks in October.
Are we inching closer to the release of West’s next record, tentatively titled Swish? Given what we’ve heard lately, I hope not.
H/T The Daily Beast | Illustration by Max Fleishman