It was a big day.
Kanye felt #blessed.
It’s a classic “I love my wife!” shoutout, a level of praise every proud hubby should try to emulate—the 2015 version of Lloyd Dobler’s boombox in Say Anything.
But Kanye added a zesty twist, a little garnish on his tweetstorm: the word “SWISH!!!”
The term caught on quickly. SWISH!!! became a meme within minutes.
The parodies swooped in.
SWISH!!!!! pic.twitter.com/rzI2qNxAAG— Gideon Resnick (@GideonResnick) March 16, 2015
SWISH!!!!! pic.twitter.com/DmF1YBTf0H— Brendan Davis (@notbrendan) March 16, 2015
SWISH!!! pic.twitter.com/QcelUjhbA2— Ben Detrick (@bdetrick) March 16, 2015
So! What is swish? Where did it come from?
It’s been on Urban Dictionary for 13 years. The most common definition is the sound a basketball makes when it flies through a hoop without touching the rim—nothin’ but net. “Swishy” is also a somewhat derogatory phrase for gay dudes, and “swish” is a slang term in the U.K. that means “cool.”
Kanye’s probably alluding to basketball here. It’s a lovely, triumphant phrase, evoking a clean Stephen Curry three-point shot, accompanied by a fist-pump and a sprint down the court. It’s also a little sexual: a ball plummeting into a net without a bit of interference.
Here’s to SWISH!!! You’ve got about seven days to use it freely until the brands discover it…
One week till a fast-food brand tweets cheeseburger with the caption "SWISH"— Cooper Fleishman (@_Cooper) March 16, 2015
…nope, never mind.
SWISH!!!!! pic.twitter.com/TgIS2rLmk8— Denny's (@DennysDiner) March 16, 2015
Photos via Kanye West