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The cost-effective concept pays off big time.
“Bunk,” a single from Toronto band Junior Battles’ latest album, Rally, is rather catchy—the kind of rollicking bar-rock written specifically for the jukebox. But a good music video provides a visual hook to match the tune you’re already humming along to, and this one delivers.
Sure, the trope of the “best party ever” is old hat at this point, but Junior Battles give it a fresh spin by filming it all via Snapchat. Snippets of different concerts and get-togethers flash by, a silly string fight here, a pizza feeding frenzy there. Improvised booze funnels and The Wire also make cameos; there’s more than enough going on to justify a second (and third) viewing.
Whether or not Snapchat lasts, we’ll always have this wonderful artifact to remind us what 2014 was like. Really, the only thing more zeitgeisty would have been a shovel girl remix.
Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions, and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'