- A scarier ‘The Haunting of Hill House’ extended director’s cut is coming to Blu-ray 5 Years Ago
- The 9 best podcasts for kids that entertain and educate Today 8:00 AM
- Swipe This! Why does my BFF get more likes on Instagram than me? Today 6:00 AM
- The 25 Tom Cruise movies that are essential viewing Today 6:00 AM
- No, that guy didn’t really fly alone on a Delta flight Saturday 4:31 PM
- Fans are paying to meet their favorite YouTubers online through pilot program Saturday 2:54 PM
- Behold: 12 straight hours of ‘Stranger Things” Alexei drinking a Slurpee Saturday 2:05 PM
- Influencer couple under fire for using holy water to splash genitals in Bali Saturday 1:29 PM
- These are the 10 best villains DC comics has ever conceived Saturday 1:11 PM
- The Daily Wire accused of stealing art design from pop artist for its merchandise Saturday 12:09 PM
- Instagram model Rianne Meijer on keeping it real with her followers Saturday 10:52 AM
- How to stream Chelsea vs. Leicester City Saturday 8:30 AM
- Florida man arrested after allegedly texting girlfriend his mass shooting plans Saturday 8:27 AM
- How to stream Real Madrid vs. Celta Vigo Saturday 8:20 AM
- How to stream Seahawks vs. Vikings in NFL preseason action Saturday 8:00 AM
John Oliver uses ‘Last Week Tonight’ to launch PR campaign against Big Tobacco
Meet Jeff the diseased lung, Marlboro’s new mascot.
Everyone knows that tobacco companies are evil. It’s kind of a no-brainer; their entire job is to sell something that kills people. But according to John Oliver’s new segment, what we don’t realize is that tobacco companies are still doing really, really well. While smoking has become less popular in the U.S., tobacco companies are thriving overseas—especially in poorer countries, where companies like Philip Morris International can sue governments that introduce health regulations into submission.
Thankfully, Last Week Tonight was on the case.
While most of the segment is pretty grim, Oliver does come up with a solution: rebranding tobacco’s image with a new mascot. Inspired by the Marlboro Man, Oliver introduces Jeff the Diseased Lung, who is already showing up on social media—and on billboards in Uruguay, where the government is currently being sued by a tobacco company.
Oliver’s plan is to make Jeff so popular that he shows up in Marlboro’s Google image searches. We hope HBO has a good legal team at the ready.
Photo via Last Week Tonight/YouTube
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested. Follow her on Twitter: @Hello_Tailor