He uses every cheap ploy in the book to make his commercial go viral–and it looks like it’s working.
Community star and comedian Joel McHale wants his commercial for Nintendo “to go viral.” And it just might.
In the three-minute, 34-second spot, McHale tells a Nintendo rep he doesn’t want his commercial to feel “like a commercial.” Rather, McHale wants it “to feel organic” and “homegrown” as he throws out viral video tropes left and right.
At one point, McHale kicks an intern from Stanford in the balls, poses with “hot women” in bikinis, and crowns himself the mushroom king before proclaiming “I am not a sell-out!”
Despite the blatant pandering, the Internet seems to be eating it up. Views for the video, uploaded the morning of April 9, are frozen at 301, indicating YouTube’s servers are struggling under mass interest.
“Whoever had this idea, they need a raise,” wrote TriangularPizza in a top comment on YouTube. DoctorDonez dubbed it “the greatest video Nintendo has ever made” while BoSox88DH called it “god-like.”
Only one person happened to notice the real irony in the commercial, however.
“The funny/sad thing about this is Sony produces Community, and here is Joel playing a character very similar to the one he plays in Community hawking the competition’s product,” commented ProjectRisingBeetle.
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