- Trump’s latest prop, a map of ISIS, gets memed 3 Years Ago
- HBO sends fans on a global scavenger hunt for 6 Iron Thrones Today 11:51 AM
- The Awkward Family Photos game is Cards Against Humanity for meme lovers Today 11:50 AM
- London firefighters’ organization accuses ‘Peppa Pig’ of sexism Today 11:41 AM
- YouTuber accused of abusing her children to make kid-friendly content Today 11:20 AM
- Ari Fleischer’s Iraq War tweet isn’t going over well Today 10:54 AM
- Cop arrested for recording man’s genitals, forcing mentally ill man to twerk Today 10:37 AM
- MoviePass rebrands its unlimited plan, again Today 10:37 AM
- Former Alaska senator launches meme-filled 2020 primary campaign Today 10:17 AM
- The Shane Dawson cat controversy has resulted in these sex memes Today 10:06 AM
- Sarah Sanders mocks CNN reporter with ‘dear diary’ tweet Today 9:03 AM
- Know what you’re signing up for thanks to these dating site reviews Today 8:58 AM
- CBS All Access now offers a month for free—just in time for March Madness Today 8:39 AM
- The Apex Legends: season 1 battle pass is finally here—and there’s a lot to unpack Today 8:38 AM
- Woodstock 50 lineup, rumored ticket prices leave fans on Twitter fuming Today 8:18 AM
What genius thought Independence Day My Street should include Ground Zero?
This probably should have been rethought.
The marketing team behind Independence Day: Resurgence has released an interactive website called Independence Day My Street. It lets users type in an address, like their home, office, or ex-spouse’s favorite bar, and using a Google Maps-style application, it shows the scene after an alien attack.
It’s meant to show movie fans what it would be like to be in the middle of the invasion, but it’s left Independence Day: Resurgence with an unexpected disaster on its hands.
You see, the website basically creates Ground Zero.
Several users and news sites have pointed out that Independence Day My Street lets people enter addresses from real bombings and terrorist attacks, like the World Trade Center, locations from the Paris attacks, and the Brussels airport.
The website shows each location in fiery ruins, similar to how they looked after their respective attacks. Let’s just say looking up at a burning tower at 1 World Trade Center is awkward, even with the aliens.
Some critics have claimed that since those terrorist attacks never happened in Independence Day’s universe, including those locations makes sense. However, the website does exclude some addresses from being used, such as the Pulse Nightclub in Orlando, site of the recent shooting that left 50 people dead, and the Newtown school district, home of Sandy Hook Elementary.
Clearly, the marketing team thought it should be sensitive to some attacks, but not others.
This isn’t the first time advertising campaigns have gotten flack for questionable campaigns. Last year, Activision promoted Call of Duty: Black Ops 3 by creating a fake terrorist attack and reporting it on Twitter in real time. We’ve even seen these types of campaigns spark panic. In 2007, Cartoon Network got in trouble for its Aqua Teen Hunger Force viral marketing campaign in Boston, after onlookers mistook the LED signs as explosive devices. Half of the city was shut down as a result.
The studio behind Independence Day: Resurgence, 20th Century Fox, hasn’t released any statements about the website. The film comes out July 24.
Beth Elderkin is a geek culture reporter and the former co-host/producer of Channel Awesome’s ‘Shark Jumping.’In July 2016, Elderkin joined Gizmodo Media Group as a weekend editor and staff writer for io9.