- Pregnant woman masterfully trolls gender-obsessed relative 4 Years Ago
- HBO’s ‘Curb Your Enthusiasm’ returns from a 2-year break with brand new ways to make you cringe Today 3:00 PM
- Far-right accused of impersonating antifa online to encourage violence at Richmond rally Today 1:59 PM
- Second Amendment protesters defend gun rights with truly terrible signs Today 12:52 PM
- David Lynch surprises fans by dropping Netflix short out of the blue Today 12:29 PM
- Poop-focused parody of Kent State Gun Girl sparks conservative ire Today 11:58 AM
- 6-year-old raises $250K for Australian bushfires by making clay koalas Today 11:31 AM
- What you need to know about Clearview AI and its facial recognition app Today 10:36 AM
- Apple TV+ gets its first SAG Award while Netflix and Amazon nab 2 each Today 10:07 AM
- Facebook apologizes for translating Chinese president’s name to ‘Mr. Sh*thole’ Today 9:45 AM
- New York Times endorses Klobarren for president Today 8:45 AM
- 6 gift cards that make for the most thoughtful Valentine’s Day gift ideas Today 8:16 AM
- Studio Ghibli films are coming to Netflix—but not for Americans Today 8:13 AM
- Brad Pitt clutching Jennifer Aniston’s hand sparks all the rumors Today 7:47 AM
- The man who sold shares of himself on the internet Today 7:00 AM
What podcasts should I be listening to?
This is a question Gretta Cohn gets quite often. And she believes it will be answered by Howl, a new premium-subscription platform that debuted Monday from podcast advertising network Midroll, which combines content from its comedy podcast bookends Earwolf and Wolfpop. Cohn, a senior producer at Midroll, says Howl’s been in the works for about six-to-nine months, and is a means to help solve a growing issue: “discoverability in podcasting.”
Cohn explains Howl’s a “curated model” that will feature “short-run pieces that don’t have a platform or way to monetize,” such as Colt Cabana’s anthropological study of the Gathering of the Juggalos. Those will live alongside established Earwolf podcasts like Marc Maron’s WTF and Comedy Bang! Bang!, and newer originals like Superego: Forgotten Classics, in which comedians improvise based on the first and last line of a book; The Complete Woman, a serialized ‘60s spoof from Amanda Lund (Cohn says it’s “sound-designed to sound like an LP is being played”); and Lauren Lapkus’s Psychic Show, in which the Orange Is the New Black star explores her lifelong fear of psychics.
Subscribers with premium access ($4.99 a month) will also be able to consume the full Earwolf and Wolfpop archives, as well as Comedy Central and A.V. Club tie-ins. An iOS app debuted in May, and an Android app is set to follow.
People that wouldn’t have come to our show will come to our show, and people who are generally into podcasts are now going to have very easy access to whoever is on Howl. I think it’s going to blow up the audience for podcasts in general, because it’s going to make it easier and all in one place.
The trend toward podcasting as a collective, curated endeavor isn’t new, but it’s seen a renewed focus in the last year or so, from old public radio heads clearing out a digital space to newer producers finding support and feedback through the medium. Howl’s yet another cul-de-sac for exploration, albeit with a focus on comedy fans and developing original content that might not have the legs for a weekly show. “It might be incentive for somebody like me to do a five-part piece on a subject that I might not want to do as part of my regular show,” Maron said.
Cohn says they’re still working to commission more original content. It’ll be interesting to see how it elevates discoverability when seemingly everyone has a podcast.
Photo via WarmSleepy/Flickr (CC BY 2.0)
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.