- Indie game publisher announces Playdate, a console with a hand crank Wednesday 8:18 PM
- How to get The Sims 4 for free Wednesday 7:45 PM
- Trump’s Rose Garden podium sign is the perfect meme canvas Wednesday 7:34 PM
- Forest Whitaker to produce adaptation of novel ‘Hello, Universe’ for Netflix Wednesday 6:58 PM
- Baltimore still refuses to pay hackers who hit city with ransomware Wednesday 5:34 PM
- Net neutrality advocates slam ‘extremely troubling’ letter circulating among some House Dems Wednesday 4:52 PM
- Moms and grandmas are infiltrating TikTok Wednesday 4:35 PM
- Did Britain’s head Brexiter hide in a bus to avoid getting hit by a milkshake? Wednesday 4:26 PM
- This woman who thought she saw a handmaid about to jump from a building is very relieved Wednesday 4:18 PM
- Michael Avenatti allegedly defrauded Stormy Daniels to pay for a Ferrari Wednesday 3:53 PM
- HBO has no plans for an Arya Stark spinoff series Wednesday 3:28 PM
- Republicans and Democrats agree on dangers of facial recognition tech Wednesday 3:18 PM
- Amazon is using video games and ‘swag bucks’ to incentivize workers Wednesday 3:04 PM
- Here’s what’s coming and going on Netflix in June Wednesday 2:46 PM
- This Michael Jackson makeup meme is sweeping TikTok Wednesday 2:45 PM
After a long spell of social media reveals, here are the 2015 Grammy nominations
Grammys slow roll 2015 nominations across social media.
Instead of a straightforward, traditional, on-camera announcement ceremony, The Grammys turned to more social avenues for divulging the 2015 nominees.
Pharrell and Ed Sheeran kicked off the event during CBS This Morning with the first round of names. Then, specific social media big fish began revealing category nominees on their Twitter accounts, including YouTube star Troye Sivan, who announced Song of the Year. Sivan, who has 2.13 million followers on Twitter, began releasing his own music in 2014—with his debut album hitting the top 10 on the Billboard charts upon release.
Sivan was not the only celebrity on social media to take part in the stunt. Alanis Morissette, Jared Leto, and LL Cool J all also participated. Each celebrity included a video of them announcing the nominees with their tweet.
While the plan may be an interesting way to increase the award show’s digital presence, it also threw a wrench in coverage plans for many reporters used to the status quo of award show nominee announcements.
The Grammys revealed the final and biggest category, Album of the Year, during Friday’s A Very Grammy Christmas special. Here’s the full list of nominees.
H/T Tubefilter | Screengrab via Troye Sivan/Twitter
A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.