- People are sharing how serving in the military has ruined their lives with #WhyIServe Sunday 5:31 PM
- Gillette ad showing a dad teaching his trans son how to shave has the internet in tears Sunday 4:34 PM
- 4chan’s new troll campaign aims to make the hashtag a white supremacist symbol Sunday 2:49 PM
- Here’s what that ‘cliff wife’ meme is all about Sunday 12:58 PM
- Artist suspended from Facebook, Instagram after posting anti-MAGA artwork Sunday 12:04 PM
- How to watch Serie A online for free Sunday 7:30 AM
- What does ‘uwu’ mean? Sunday 7:00 AM
- How to uninstall the Epic Games Launcher (for real) Sunday 6:30 AM
- How to watch the Indianapolis 500 online for free Sunday 6:00 AM
- Ohio KKK rally met with massive counter-protest and witty signs from local businesses Saturday 5:06 PM
- Guy who said he stole drugs from MS-13 now says viral story is fake Saturday 4:07 PM
- Financial service company left 885 million private records exposed online Saturday 3:13 PM
- Sasha Obama went to prom and Twitter is delighted with the photos Saturday 2:22 PM
- Jon Voight says Trump is the greatest president since Lincoln in Twitter videos Saturday 1:31 PM
- #DeleteFacebook gains momentum after the platform refused to remove doctored Nancy Pelosi videos Saturday 11:58 AM
The vlog-to-TV trend continues.
Helbig rose to fame on the Daily Grace channel, owned by My Damn Channel. Earlier this year she went independent and continues her reign as one of the biggest vlog stars on the platform on her It’s Grace channel, with more than 1.8 million fans. Helbig has pushed herself out of the traditional vlog format over the years in the digital space, starring in the film Camp Takota with fellow YouTube stars Hannah Hart and Mamrie Hart, as well as touring as a trio performing a live variety show. She’s also part of a travel show currently running with Mamrie, has been a guest on Comedy Central’s @midnight, and has picked up mainstream brand deals like commercials for St. Ives skin care products. Her fans have been predictably overjoyed at the news.
— Grace Helbig (@gracehelbig) August 6, 2014
The TV deals have been rolling in fast and furious for YouTube celebrities in recent months, with direct conversions like Epic Meal Time’s jump to the TV format and hosting deals like MysteryGuitarMan’s upcoming Fox show. Helbig’s show, under the working title The Grace Helbig Project, doesn’t have a solid timeslot or premiere date yet, although E! will have an open late night spot when Chelsea Handler’s show goes off the air. Helbig seems a smart choice for the network to fill that void, and an opportunity for them to foster another female comedy voice into the mainstream as they did with Handler, with even more advance data to back up the idea Helbig is a bankable star.
A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.