Flula Borg is not satisfied with videos about English slang and in-car jams. The YouTuber, DJ, and actor has launched an Indiegogo campaign for Flundance, a documentary/feature film set to debut at Sundance Film Festival.
Here’s the basic idea: Flula is working on a movie called Johnny Fist, which he hopes to debut at Sundance. There’s only one problem: Johnny Fist hasn’t been made yet, and Sundance, which begins January 22nd in Park City, Utah, is only a week away. “Have I started writing, or shooting, or editing, or directing this Film yet at the all?” asks Flula in his Indiegogo campaign. “YES! I started this Morning!”
Flula will shoot Johnny Fist as he drives from Los Angeles to Park City. Along the way, he will chronicle his journey with Flundance, a behind-the-scenes documentary directed by Alex Simmons. Flundance will ultimately screen at Sundance, and Johnny Fist will be present as “a movie within a movie.”
As he embarks on his journey, Flula will enlist help from among his many collaborators. 80Fitz, a Vine star and a Pitch Perfect 2 cast member alongside Flula, will assist with the soundtrack, and Rhett and Link, who appear in the Flundance pitch video, will have roles in the film.
“As a baby child it was always my large dream to make a movie,” said Flula in a release. “I cannot be more excited that my dope fans and friends, with the helping of Indiegogo, shall make this dream now a real thing! So prepare your brains and faces, because together with my übertalented friends and yes, some nice strangers I meet on the road, I shall film for you the Greatest Story Ever Maded. We will find a way to screen my film in Park City no matters what, Come The Hells or the Height Waters.”
In order to shoot his film, Flula is asking for $37,333. He will also let his fans decide which roads he takes to Park City. Anyone who contributes at least $10 will earn access to the @Flundance Instagram account, where his cast, settings, and route will be decided. This is a similar conceit to the one Grace Helbig and Mamrie Hart (two regular Flula collaborators) used for their #HeyUSA tour web series.
The Flundance campaign is still young,and while it will run past the Sundance start date, it should have no trouble reaching its goal by the time Flula reaches his destination. If you’re a fan of the energetic German, you know what to do.