Illustration by Max Fleishman

Drake’s ‘Views’ storms the Web as fans remain divided

He performs the line 'This year for Christmas I just want apologies.' So...


Ramon Ramirez


Published Apr 29, 2016   Updated May 26, 2021, 9:04 pm CDT

Superstar rapper Drake released his fourth solo album Views late Thursday via iTunes and Apple Music. The streaming and retail deal, exclusive for a limited window, was signaled in the evening with an interview on Zane Lowe’s Beats 1 Radio.  

Featured Video Hide

The Toronto rapper straddles the line between chest-puffing raps and melodramatic R&B that’s less about lovemaking and more about relationship quarrels. Views leans on downtempo slow jams about fighting with your significant other in a Cheesecake Factory and sending group DMs to your exes.

Advertisement Hide

It’s a soft, sad, TMI-laden manifesto of heartbreak with a controlling, often-absurd protagonist. Cue the idol Internet madness that twists timelines whenever Drake releases new music.

Advertisement Hide

Advertisement Hide

While most fans seem to enjoy the sad tunes across Twitter, Drake—engulfed in a creative war last year with rapper Meek Mill allegedly sparked by accusations of ghostwriting—certainly offers up some bricks here. As Noisey’s Craig Jenkins noted:

Advertisement Hide

Originally dubbed Views from the 6, the record is loaded with headlining collaborators. Early Thursday, Drake posted a list of credits on Instagram.

View this post on Instagram

Family ting.

A post shared by champagnepapi (@champagnepapi) on

It’s a well-coordinating marketing attack, to be sure. But unlike previous releases, met with instant acclaim, Views brought with it a hung jury.

Share this article
*First Published: Apr 29, 2016, 11:48 am CDT