Superstar rapper Drake released his fourth solo album Views late Thursday via iTunes and Apple Music. The streaming and retail deal, exclusive for a limited window, was signaled in the evening with an interview on Zane Lowe’s Beats 1 Radio.
The Toronto rapper straddles the line between chest-puffing raps and melodramatic R&B that’s less about lovemaking and more about relationship quarrels. Views leans on downtempo slow jams about fighting with your significant other in a Cheesecake Factory and sending group DMs to your exes.
It’s a soft, sad, TMI-laden manifesto of heartbreak with a controlling, often-absurd protagonist. Cue the idol Internet madness that twists timelines whenever Drake releases new music.
If me and drake went to elementary school together I'd have him write my love letters for me— lil duval (@lilduval) April 29, 2016
This interview w Drake's vocal coach is amazing. There's an entire screenplay here https://t.co/BfXBkmhlsG— Chris Hayes (@chrislhayes) April 29, 2016
Drake made me call my ex lastnight, and I told her don't speak, just breathe in the phone so I can know you're doing ok.— RayQuan (@__RayQuan) April 29, 2016
don't talk to me or my son ever again pic.twitter.com/GF4sVl8Tv9— A Bear of Very Little Brain (@broazay) April 29, 2016
cheesecake factory gonna hit us with the wild corny tweet tomorrow— Desus Nice (@desusnice) April 29, 2016
While most fans seem to enjoy the sad tunes across Twitter, Drake—engulfed in a creative war last year with rapper Meek Mill allegedly sparked by accusations of ghostwriting—certainly offers up some bricks here. As Noisey’s Craig Jenkins noted:
I know this much. We won't be saying that's the best rapper out of any stripe behind this album.— Craig Bro Dude (@CraigSJ) April 29, 2016
"It's far fetched like I threw it a hundred meters/ I keep it a hundred like I'm running a fever" HE IS BRICKING THIS SO HARD WHAT THE FUCK— Craig Bro Dude (@CraigSJ) April 29, 2016
"Like it's goin in the trunk I put it all behind us"— Craig Bro Dude (@CraigSJ) April 29, 2016
"I'm a staple in the game & my paper's together"
"My life is on display like Truman"
Originally dubbed Views from the 6, the record is loaded with headlining collaborators. Early Thursday, Drake posted a list of credits on Instagram.