illustration of drake

Illustration by Max Fleishman

He performs the line ‘This year for Christmas I just want apologies.’ So…

Superstar rapper Drake released his fourth solo album Views late Thursday via iTunes and Apple Music. The streaming and retail deal, exclusive for a limited window, was signaled in the evening with an interview on Zane Lowe’s Beats 1 Radio.  

The Toronto rapper straddles the line between chest-puffing raps and melodramatic R&B that’s less about lovemaking and more about relationship quarrels. Views leans on downtempo slow jams about fighting with your significant other in a Cheesecake Factory and sending group DMs to your exes.

It’s a soft, sad, TMI-laden manifesto of heartbreak with a controlling, often-absurd protagonist. Cue the idol Internet madness that twists timelines whenever Drake releases new music.

While most fans seem to enjoy the sad tunes across Twitter, Drake—engulfed in a creative war last year with rapper Meek Mill allegedly sparked by accusations of ghostwriting—certainly offers up some bricks here. As Noisey’s Craig Jenkins noted:

Originally dubbed Views from the 6, the record is loaded with headlining collaborators. Early Thursday, Drake posted a list of credits on Instagram.

Family ting.

A photo posted by champagnepapi (@champagnepapi) on

It’s a well-coordinating marketing attack, to be sure. But unlike previous releases, met with instant acclaim, Views brought with it a hung jury.

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Like everything else about him, Drake’s new album cover is a meme
'They didn’t waste anytime time memeing him 😂😂😂.'
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