Nothing was the same, indeed.
Drake‘s surprise album broke all Spotify four-day records upon its release last week. According to a BuzzFeed report, hip-hop fans collectively spun If You’re Reading This It’s Too Late a staggering 23.6 million times, from Friday morning through Monday.
That’s leaps ahead of the previous record—set by Drake two years ago—of 15.6 million streams. On Valentine’s Day, the album also set the single-day record for streams with a mammoth 6.8 million plays. This without a marketing campaign leading up to the release, or any radio singles released ahead of time.
The project is on pace to sell more than 500,000 copies its debut week, making it the biggest rap release since 2013.