YouTube stars promote women’s empowerment with #DearMe campaign

In celebration of International Women's Day, the women of YouTube speak out.

 

Rae Votta

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Published Mar 4, 2015   Updated May 29, 2021, 9:38 am CDT

Many people use YouTube to find inspiration, but the Google-owned video service wants you to know that the best advice comes from yourself. That’s why the company launched the #DearMe campaign, in which the women of YouTube share words of encouragement for their younger selves in an attempt to inspire the next generation.

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The campaign, which celebrates International Women’s Day, tapped YouTube stars like Grace Helbig, Michelle Phan, Felicia Day, Hannah Hart, Lindsey Stirling, IISuperWomanII, and Bunny Meyers. Each woman shared a personal message to her younger self and called on young women to listen to themselves instead of the negativity around them.

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The campaign asks other women to upload their own #DearMe letter to YouTube. The hashtag already trended on Twitter on the first day it launched, with people sharing advice to themselves in 140 characters or less.

https://twitter.com/nemuikat/status/573166810788306944

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In addition to posting videos, YouTube is encouraging people to respond in any way they wish—including by uploading GIFs to the site’s official Tumblr.

Screengrabs via YouTube | Collage by Fernando Alfonso III

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*First Published: Mar 4, 2015, 2:51 pm CST