“It” is, of couse, a cookie.

Cookie Monster’s treatment for cookie addiction has come a long way since 2010, when the adorable blue glutton first learned that “a cookie is a sometimes food.”

In a parody of Icona Pop’s “I Love It,” Sesame Street‘s biggest YouTube star is now proudly practicing self-control and self-regulation when it comes to his favorite vice. He’s even started sharing with others, and forcing himself not to snatch a fresh cookie off the plate right away.

Cookie Monster isn’t the only part of Sesame Street that’s changed with the times. “Me Want It” is just the latest culture-savvy parody video from the educational channel that’s taken on Carly Rae Jepsen, Downton Abbey, Saturday Night Live, and Isaiah Mustafa’s Old Spice commercials over the past few years.

Photo via SesameStreet/YouTube

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