Mobile networks continue to push into the realm of digital entertainment, with AT&T launching Hello Lab last week. The move begins a year-long partnership between the company and 10 digital creators.
Stars like Grace Helbig, Damon and Jo, Us the Duo, and Snapchater Shonduras are signed on to take part in the project, which will be shot on mobile phones and live on creators’ own channels—although AT&T has developed a full social media presence to support the project. The deal is also in partnership with multichannel network Fullscreen.
The first series launched is Dare To Travel, featuring YouTubers Damon and Jo, which follows them on an eight-city trek that they’re sharing with fans. Across all the Hello Lab programs, the push is for creators to make content with their fans.
“Because the more we connect, the better it gets,” explains its Twitter.
AT&T isn’t the only provider getting in the game. Last year Verizon launched go90, a new platform for digital content that’s seen several releases of new series by established YouTube creators. While AT&T isn’t launching its own platform with the Hello Lab project, it is tapping into the key creators who appeal to the mobile video audience.
Screengrab via itsGrace/YouTube.