20th Century Fox adds a Pinterest board to the promo for ‘Gone Girl’

Amy Dunne likes cupcake recipes like the rest of us. 


Marisa Kabas


Published Sep 13, 2014   Updated May 30, 2021, 2:35 pm CDT

Warning: Spoilers ahead. 

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Fans of Gillian Flynn’s Gone Girl may have trouble relating to the novel’s manipulative, sociopathic “cool girl,” Amy Dunne. But now she has a Pinterest page, and it appears she loves a decadent cupcake just as much as the rest of us.

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The movie, based on the best-selling book, hits theaters Oct. 3, and in their latest bit of marketing genius, the folks at 20th Century Fox put together a Pinterest page consisting of eight boards, consistent with the life Amy Dunne presents to the outside world.

Amy is married to Nick Dunne, and when the couple is forced to move back to Nick’s home state of Missouri, their marriage devolves into a web of lies, clues, and sociopathic journal entries. But while Amy constructed an elaborate plan to frame her husband for her own murder, it appears she was also pinning.

Her various pins are just like any other gal’s, with photos of recipes she’ll probably never make, decorating projects she’ll probably never attempt, and gifts for her husband that she’ll probably never buy. But some of the pins are direct references to details from the book, including  excerpts from her journal entries.

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This isn’t the first time a Pinterest page has been created for a fictional character. Back in March, one savvy TV viewer noticed that True Detective’s Rust Cohle had basically constructed a real-life, three-dimensional Pinterest page in one of the final episodes of the season, and decided to bring it full circle with an actual page. But Amy Dunne’s page differs in that it was created by the studio as a marketing tool, and no doubt to show how much they “get” the Internet.

20th Century Fox did not respond to request for comment. 

H/T Entertainment Weekly | Screengrab via 20th Century Fox/YouTube 

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*First Published: Sep 13, 2014, 12:00 pm CDT