- ‘Ghosts of Sugar Land’ explores what happens if your friend joins ISIS Today 7:00 AM
- Andrew Yang upset porn fans with his criticism of Bing Tuesday 10:34 PM
- Kamala Harris really wants Trump kicked off Twitter Tuesday 10:22 PM
- Bernie Sanders jokes he didn’t use medical marijuana before tonight’s debate Tuesday 9:47 PM
- Tulsi Gabbard says she’s not a Russian asset—which is just what a Russian asset would say Tuesday 9:20 PM
- Warren says she doesn’t have a ‘beef with billionaires’ Tuesday 8:59 PM
- Andrew Yang’s Universal Basic Income plan gets support from other candidates Tuesday 8:40 PM
- Christmas creep is real, and it’s all over Tom Steyer’s neck Tuesday 8:05 PM
- Stans are using pictures of Beyoncé to catfish sugar daddies Tuesday 7:18 PM
- Wait, who the heck is Tom Steyer? Tuesday 7:17 PM
- Teacher caught on video in racist rant put on leave without pay Tuesday 5:44 PM
- Pornhub pulls Girls Do Porn videos amid sex trafficking charges Tuesday 4:49 PM
- Gina Rodriguez sings N-word on Instagram story Tuesday 4:41 PM
- Trump Jr. mocked for Hunter Biden tweet about profiting from dad’s name Tuesday 3:58 PM
- All the holiday movies and shows coming to Netflix in 2019 Tuesday 3:48 PM
Allen Iverson’s “Practice,” 10 years later
Looking back on the best press conference of the century thus far.
It was a day that changed the course of press conferences forever—May 7, 2002, the day that Allen Iverson missed practice.
The dynamic point guard was a one-man wrecking crew for the Philadelphia 76ers in the early 2000s, earning MVP honors in 2001 and taking his team on an unlikely trip to the NBA Finals. A year later, Iverson averaged 31.4 points per game for a 76ers squad that lost to the Boston Celtics in the first round in the playoffs.
Shortly after the loss, coach Larry Brown laid blame on Iverson, who had missed a few practices during the team’s short playoff run.
Iverson didn’t think the absences were too big of a deal. His response, offered a day later at the team’s season closing press conference, still resonates to this day:
“We’re sitting here talking about practice, not a game, not a game, not a game, but we’re talking about practice. Not the game that I go out there and die for and play every game like it’s my last, but we’re talking about practice.
“I know it’s important, I honestly do, but we’re talking about practice. We’re talking about practice man. We’re talking about practice. We’re talking about practice. We’re not talking about the game. We’re talking about practice.”
Iverson’s tirade immediately became a national obsession. Posted onto YouTube, the video accumulated over 5 million views and sparked a legion of remakes. Hip-hop remixes were made; Philadelphia-based teenagers posted their closest impressions; videos with counters for every time Iverson said “Practice” received over 480,000 views.
Today’s anniversary made Iverson a nationally trending topic on Twitter, where his name has received nearly 15,000 mentions. (“Practice” has received 10,000 mentions in the past day, according to Topsy, which obviously does not filter for Iverson-related mentions of the world.)
“I’ll always remember where I was 10 years ago when Allen Iverson gave his ‘practice’ press conference,” @philcokesbrain wrote.
“The greatest moment of all time,” @djayare posted.
Ten years later, everyone’s still talking about practice.
Photo via @SI_Vault
Chase Hoffberger reported on YouTube, web culture, and crime for the Daily Dot until 2013, when he joined the Austin Chronicle. Until late 2018, he served as that paper’s news editor and reported on criminal justice and politics.