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Spotify Wrapped’s new sound town feature becomes a meme

"Does she…you know…have Spotify listening habits in common with Berkeley, Burlington, or Cambridge?"


Tricia Crimmins


Posted on Nov 29, 2023

The streaming giant has given users yet another data point about their listening habits, and that new feature has received the meme treatment.

This year, in addition to showing users their top songs, artists, and genres, Spotify Wrapped includes listeners’ “sound town,” or a place with a large concentration of other that listen to their assortment of top artists. Spotify users have taken to X, identifying with their sound towns and decoding what their placements mean.

Burlington, Berkeley, and Cambridge

The most memed cities thus far have been Burlington, Vermont; Berkeley, California; and Cambridge, Massachusetts. Many LGBTQ+ users have shared that their music tastes correspond with one of those three cities, and joke that Burlington, Berkely, and Cambridge are like secret symbols for the LGBTQ+ community.

“Does she…you know…have Spotify listening habits in common with Berkeley, Burlington, or Cambridge?” Abby Monteil posted on X.

“You would do well in Burlington, Vermont (Derogatory),” @SoftGrungeDad tweeted.

Others shared visuals of what Spotify imagines Burlington and Berkeley to look like.

“Burlington USA according to Spotify wrapped,” Emilio Herce tweeted, alongside a photo of Bushwick, Brooklyn, a New York neighborhood with a large LGBTQ+ population.

Some people felt humbled by their sound town

Some Spotify users received their sound towns and saw the placement as an insult to their music taste.

“Getting a college town in your ‘sound town’ for Spotify wrapped is so humbling,” @christianblqes tweeted. “Yes you ARE basic.”

And one Spotify user got one college town in particular: Provo, Utah, where Brigham Young University (BYU) is located. The University’s student population is overwhelmingly Mormon, and has become infamous for TikTok interviews by campus organization The Black Menaces, who recently reported incidents of racism on campus.

“I have the music taste of a Brigham Young University student,” Kelly Blaus tweeted. “This is devastating.”

Non-college towns were also embarrassing for some Spotify users.

“My sound town was Flagstaff [AZ],” @reddskyy tweeted. “Im not posting that shit.”

Sound town or lackthereof

Unfortunately, not everyone received a sound town in their Wrapped. In response, some sound town-less netizens are wearing their nomad nature as a badge of honor.

“Spotify Wrapped was incapable of giving me a sound town,” @shaolinalan tweeted. “Probably because I’m a phantom drifting across the temporal world and not an actual person embedded in a singular tangible location.”

“I didn’t get a Spotify Sound Town because apparently my music taste makes me a refugee/sovereign citizen,” @alltimeworst tweeted.

However, others were just annoyed to have not received a geographical placement.

“I think I’m the only person who didn’t get a sound town on Spotify Wrapped,” @liltropicalsong tweeted, alongside a GIF of a sad dog smoking a cigarette.

“I didn’t get a Spotify sound town,” @missbatlee tweeted. “So how am I supposed to know what my sexuality is.”

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*First Published: Nov 29, 2023, 4:47 pm CST