- Review: ‘Sekiro: Shadows Die Twice’ is a cut above the rest Today 8:00 AM
- Where do 2020 Democratic candidates stand on healthcare? Today 7:30 AM
- How to (legally) stream live TV on Kodi Today 7:00 AM
- ‘Delhi Crime’ tackles inequality and women’s rights Today 7:00 AM
- How to watch the 2019 STP 500 at Martinsville Speedway for free Today 6:00 AM
- These high school theater kids put on a totally awesome ‘Alien’ play Saturday 3:59 PM
- Behold these photos of Elon Musk, but with Elizabeth Holmes’ eyes Saturday 3:11 PM
- Barbra Streisand gets ‘canceled’ over remarks about Michael Jackson’s alleged victims Saturday 2:09 PM
- Report: Florida man raped Texas teen after posing as Instagram celeb Saturday 12:14 PM
- Lori Loughlin’s daughters, Olivia and Isabella, could be banned from USC forever Saturday 11:46 AM
- ‘Starfish’ is a heartbreaking tale of BFFs, grief, and apocalyptic alien invasions Saturday 10:35 AM
- How to stream UFC Fight Night 148 for free Saturday 10:00 AM
- The kids are making scantron memes instead of studying Saturday 9:29 AM
- Every installment of Hulu’s ‘Into the Dark,’ ranked Saturday 6:00 AM
- The internet is mocking Robert Mueller’s report deadline Friday 7:53 PM
There’s a new condition afflicting moms—and it’s apparently called ‘Pinterest stress’
Pin those photos of adorable mini-cupcakes at your own risk.
Signing onto Pinterest can be overwhelming. On my homepage right now there’s a bikini I’ll never afford, a photo guide to how to make beignets, and an instructional for “How To Light A Barn For A Wedding.” It’s easy to see why the site is often the target of mockery. (Come on—how often do you actually need to light a barn for a wedding?).
Apparently, however, those beauty-shots of banana bread and DIY crafting tips are starting to make some women crack. According to a survey of 7,000 moms done by TODAY, 42 percent admit to suffering from “Pinterest-related stress.”
Screengrab via Pinterest
While the study itself might sound ridiculous, the underlying premise that Pinterest can make you feel bad about yourself is legit. According to Jenna Andersen, founder of Pinterest Fail, the main reason for this is that it’s easy to believe everyone else’s life looks like Pinterest, and if yours doesn’t there’s something wrong with you. “It tricks you into thinking that everyone is baking their own bread,” she told TODAY.
The phrase “Pinterest-worthy” is already part of our vernacular, suggesting we shouldn’t share things publicly unless they look just-so. And apparently, moms are becoming anxious and depressed because their lives don’t look as perfect. In a recent op-ed, New York Post writer Naomi Schaffer Riley also bemoaned the rise of Pinterest, and how it propagates the image of the picture-perfect domestic goddess. “When did being a good parent mean becoming a master hobbyist?” she asked.
Screengrab via Pinterest
On the surface, this sounds incredibly silly. Pinterest is mostly just pictures of banana bread and braids, and if you’re stressed out you can just choose not to look at it. However, Pinterest is just the latest example of aspirational living porn to make women feel bad about themselves. Before Pinterest we had magazines and Martha Stewart telling women that it’s easy to recycle old library drawers into seedling planters, or make the perfect low-carb spinach pizza crust, or bedazzle your own shoes. And not only is it easy to do those things, it’s also necessary to maintaining a happy domestic life.
The upside to this, however, is that as beautiful and organized as Pinterest can be, it is also the home to some of the most disgusting stuff I have ever seen. Seriously, search “red velvet” on the site, or “dip,” and just watch as the most horrifying recipes appear before your eyes. Pinterest is perfect if you curate it to be so, but any deeper digging shows, umm, this.
Pinterest via makingmemorieswithyourkids.blogspot.com
Update 1:12pm CT, June 11: Though the results still stand, the Pinterest survey was conducted by Today.com in May 2013.
H/T Today | Photo via Steve Johnson / flickr (CC BY 2.0) | Remix by Max Fleishman
Jaya Saxena is a lifestyle writer and editor whose work focuses primarily on women's issues and web culture. Her writing has appeared in GQ, ELLE, the Toast, the New Yorker, Tthe Hairpin, BuzzFeed, Racked, Eater, Catapult, and others. She is the co-author of 'Dad Magazine,' the author of 'The Book Of Lost Recipes,' and the co-author of 'Basic Witches.'