Noom is a weight loss program that prioritizes your mental health

Noom uses cognitive behavioral therapy and one-on-one weight-loss expertise to help you live a healthier lifestyle.


Marisa Losciale


Presented by Noom

Most weight loss programs only take your physical health into consideration, but your mental health is just as important. Noom wants you to stop dieting and start living your best life with a little help from technology and certified psychologists.

What is Noom?

Noom is an app-based weight loss program developed by licensed doctors and mental health professionals. Using Noom, you can track your daily activity levels, keep a food diary, and find recipes for healthier, budget-friendly alternatives to some of your favorite dishes. The subscription also provides you with access to experts who help set your weekly goals and develop a personalized plan of action and support every step of the way.

How does Noom work?

Using cognitive behavioral therapy (CBT), one-on-one guidance, and self-accountability, Noom helps users pinpoint their bad habits and provides tips and tools to help rewire decision-making skills in order to live a healthier lifestyle. But how does it work? We’re getting there.

The process is much simpler than counting calories, points, or having to participate in a semi-public weigh-in. All you need to do is register with Noom, supply your personalized information and follow your custom plan–it’s really that easy. So when you go to sign up, be prepared to provide Noom with:

  • Your current weight
  • Height
  • Age
  • Average daily activity levels
  • Eating habits
  • Your goal weight

Once you’ve supplied this preliminary information, Noom will ask you to answer more in-depth questions in an effort to highlight your concerns and build a strategy to change them.

Many of these questions are intended to make you think of your health goals outside of weight loss. Why? Without getting too clinical, self-love is a vital component to living a healthy lifestyle–the relationship you have with yourself sets the foundation for the type of relationships you’d like to have with the rest of the world. So if your inner dialogue is filled with disdain rather than praise, Noom prompts you to change that with thought-provoking questions meant to inspire.

What does Noom cost?

One of the best pricing factors of the Noom site pricing are its personalized plans. Someone commiting to a four month plan will have a different monthly cost compared to someone with a 12 month plan.

Unlike nutritionists and trainers who can bleed you for hundreds of dollars a month, a subscription to Noom costs less than $100 a month. New members gain access to all of the program’s features and more. Original articles to keep you motivated, daily challenges and quizzes, a virtual support group, all at $59.50/month or less.

Want to see if Noom is worth it before committing? Not a problem! Noom offers all new users a free 14-day trial and will even waive the $20 starter fee for all new users. Essentially, you’re getting 10 weeks of professional life coaching for $150 or less. If you decide after the first two weeks that the program just isn’t for you, let your coach know and they’ll cancel your membership and refund you for your unused subscription–it’s really that easy!   

Click here to sign up for a 14-day trial

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