The charity also suggested donating £3 ($4.95) towards cancer research by simply sending the word “BEAT” to 70099.
According to the Telegraph, the #nomakeupselfie appears to have started with author Laura Lippman, who originally posted a picture of her makeup-free face in support of actress Kim Novak, but in just one day it’s already taken a life of its own.
Cancer Research is thrilled with how the viral campaign is turning out so far.
“The #nomakeupselfie Twitter trend isn’t something Cancer Research U.K. started but it’s great to see so many people getting involved to help raise awareness of cancer amongst their friends and family,” director of communications Carolan Davidge said in a statement.
Selfies are doing some good in this world after all.
Michelle Jaworski is a staff writer and TV/film critic at the Daily Dot. She covers entertainment, geek culture, and pop culture and has covered everything from the Sundance Film Festival, NYFF, and Tribeca to New York Comic Con and Con of Thrones. She is based in Brooklyn.