- ‘Weathering With You’ blends fantasy and realism in a magical love story Saturday 6:18 PM
- Kidnapped teen used Snapchat to get rescued Saturday 4:35 PM
- What fans do and don’t want to see in future ‘Far Cry’ installments Saturday 4:26 PM
- Aaron Carter accused of stealing lion art for merch Saturday 3:10 PM
- Instagram’s hidden like counts were inspired by a ‘Black Mirror’ episode Saturday 2:06 PM
- Student says they were expelled for tricking teacher into making inappropriate TikTok Saturday 12:26 PM
- Space Force uniforms relentlessly mocked, memed Saturday 10:52 AM
- Man flamed after admitting he called police on Target employee over a toothbrush Saturday 9:10 AM
- Netflix’s ‘Vivir Dos Veces’ searches for a last chance at first love Saturday 8:00 AM
- Camila Cabello must do more about her racist history Saturday 6:00 AM
- Instagram and Facebook are reportedly blocking queer ads Friday 8:58 PM
- Review: Tyler Perry’s ‘A Fall From Grace’ is both nonsensical and utterly predictable Friday 6:48 PM
- Is Hulu censoring the Iran episode of Anthony Bourdain’s ‘Parts Unknown’? Friday 6:05 PM
- Trump admin celebrates Michelle Obama’s birthday by proposing rollback of her signature initiative Friday 4:01 PM
- TSA apologizes after agent grabs indigenous woman’s braids, says ‘giddyup’ Friday 3:28 PM
A Thai PSA is using a novel method to try to convince smokers to put down their cigarette packs—and it’s doing a pretty damn good job.
The ad, produced by BBDO Proximity Thailand, is called “The Message from the Lungs.” The ad shows a thick black ink swirling around, which we learn is made from the lungs of deceased smokers.
“By cooperating with Faculty of Medicine, Chulalongkorn University, we are successfully extracted black substance from smokers’ donated lungs and made it into ink,” BBDO wrote. “Then bottled and distributed them in public space for people, especially current and potential smokers to see how smoking can harm their lungs and their bodies, and also convince them to quit sooner.”
If that doesn’t convince people to quit smoking, we’re not sure what will.
Screengrab via BBDO Proximity Thailand/Vimeo
Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.