This year’s John Lewis Christmas ad will tug at your heartstrings

If you were previously in denial that the Christmas season had already begun, the arrival of the annual Christmas ad from British retailer John Lewis is sure to dispel that belief.

Reportedly costing £1 million ($1,595,300) to make, the two-minute ad focuses on young boy and his best friend, a very well-behaved penguin named Monty. They have a picture-perfect friendship, paired off with Tom Odell performing “Real Love,” but just when you’ve become invested in their simplistic life, Monty realizes what he’s been missing—and it hits him like an avalanche.

Prepare for a feels overload.

Because it’s 2014, the fictional penguin from the ad has made his way to Twitter, and he’s looking for love.

Screengrab via John Lewis/YouTube

Michelle Jaworski

Michelle Jaworski

Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.