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In a Conan interview last week, the actress said she’s been making monthly donations in Vice President Mike Pence’s name, who is a strong pro-life advocate and has been trying to defund Planned Parenthood for some time now.
When Conan O’Brien asked Kunis about a “Mike Pence prank,” Kunis said it was more of a silent protest rather than a prank.
“As a reminder that there are women out there in the world that may or may not agree with his platform, I put him on a list of reoccurring donations that are made in his name to Planned Parenthood,” Kunis said on the show.
She said every month Pence gets a letter sent to his office that says an anonymous donation has been made in his name.
The hashtags #BoycottJimBeam and #BoycottBeam have spread on Twitter. Users are calling for Kunis to be removed from the company and saying they will no longer drink Jim Beam bourbon or support the company.
#BoycottJimBeam I can't support a company whose spokeswoman cannot leave POLITICS out of selling Whiskey. I was just about ready to buy— kstev99 (@kstev99) November 3, 2017
@JimBeam I have enjoyed JB since I 1977 while in the Army. Nothing is more pleasurable to me than my recliner after work with a glass of JB on the rocks. Because of what an immature, nasty actress has done to our VP and bragged about it, I will boycott JB. #BoycottJimBeam— Joe Martin (@joeoffthegrid) November 8, 2017
Jim Beam will no longer be on my shopping list if you keep Planned Parenthood supporter Mila Kunis on your payroll.— JOHN E. HUME (@JOHNEHUME) November 4, 2017
It appears as if Kunis was expecting this backlash. In the Conan interview, before sharing her secret donations, Kunis said, “This is when a lot of hate mail comes my way. I apologize if I’m offending anybody.”
Pence may have subtly responded to Kunis by quoting a tweet about making a pro-life donation in his name last week.
The Planned Parenthood Action Fund Twitter thanked Kunis for her monthly donations.
Kunis joined the Jim Beam family at the beginning of 2014 and has been the face of the liquor company since then, appearing in numerous ads and commercials showcasing the Kentucky-made liquor.
The Daily Dot reached out to Jim Beam and Beam Suntory for comment and will update this story if we hear back.
Brianna Stone is a reporter and digital producer. Her work has been published by the Austin American-Statesman, the Daily Dot, and USA Today.