- Vibe TV puts a premium price tag on piracy 2 Years Ago
- Twitter unites in collective confusion over ‘Democrats for Trump’ trending Saturday 2:28 PM
- YouTube star tweets and deletes video of his Black cousin ‘Peanut’ acting as a stool Saturday 1:04 PM
- The ‘Do you wash your legs in the shower’ debate has now escalated to feet Saturday 12:20 PM
- Donald Trump posted a world-class golf score, and the internet laughs at him Saturday 10:46 AM
- Lili Reinhart dragged the ‘Game of Thrones’ petition, sparking debate about TV and ‘fan service’ Saturday 9:42 AM
- How to stream UFC Fight Night 152 for free Saturday 8:00 AM
- People keep calling the ‘Game of Thrones’ creators by their initials—and it’s confusing D&D players Saturday 8:00 AM
- After infidelity and abuse accusations, ProJared said his wife wanted an open marriage Saturday 7:40 AM
- ‘Jailbirds’ prioritizes petty drama over insight Saturday 7:30 AM
- How to stream Deontay Wilder vs. Dominic Breazeale for free Saturday 7:00 AM
- How to live stream Josh Taylor vs. Ivan Baranchyk on DAZN Saturday 6:00 AM
- Kim Kardashian West reveals her and Kanye’s 4th child is named Psalm Friday 6:38 PM
- Tan France and Alexa Chung are hosting Netflix’s first fashion show Friday 5:42 PM
- Nonprofit groups express concern with pop-up abortion networks Friday 5:06 PM
Heineken just put Pepsi to shame with an ad that actually makes people think
Pepsi, take note.
It’s not often you’ll walk into a bar ready to have your views challenged by a total stranger.
But in a new Heineken advertisement called “Worlds Apart,” three pairs of people with fundamentally different views on feminism, climate change, and transgender people actually sit down, have a drink, and talk it out.
The ad begins with both people in the pairs sharing their social views—one woman thinks that feminism hasn’t gone far enough, while her counterpart says he shares views of the “new right” and thinks feminism is “man-hating.” One man thinks climate change is fake, while another thinks we’re not doing enough to stop it. A third woman, who openly identifies as transgender, advocates for trans people to have their own voices, while her challenger doesn’t understand what it means to be trans at all.
Yet, when each of the pairs are introduced to complete simple tasks—build two stools and a bar during which they discuss words they feel represents themselves, individually and together—neither person knows that the other fundamentally opposes their beliefs or existence. However, they get the job done, putting together the furniture, then listening to each other describe their lives.
The ad comes to a head when it’s revealed that this person who the other has been chatting with holds completely different beliefs. And then, there is the choice: either stay and discuss their differences over a beer—or leave.
Compared to Pepsi’s tone-deaf advertisement featuring Kendall Jenner that co-opted the Black Lives Matter movement earlier this month, Heineken’s four-and-a-half-minute spot is a sigh of relief. Perhaps people really can bridge divides with a refreshing beverage.
Watch the full ad below:
Samantha Grasso is a former IRL staff writer for the Daily Dot with a reporting emphasis on immigration. Her work has appeared on Los Angeles Magazine, Death And Taxes, Revelist, Texts From Last Night, Austin Monthly, and she has previously contributed to Texas Monthly.