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And one competitor gets a bit too defensive.
You may never be as crazy in love as Beyoncé is, but thanks to her new line of activewear, you could try to get as crazy in shape. Ivy Park has made its debut today, and Beyoncé fans and fitness lovers alike are unbelievably excited.
In typical Beyoncé form, details are slowly being dropped like gluten-free breadcrumbs. A tweet sent from the brand’s new Twitter account on Thursday morning informed us of its existence.
A photo posted by IVY PARK (@weareivypark) on
The brand will be available at Topshop, Selfridges, JD Sports, and on Net-A-Porter on April 14, according to Elle UK. It will go head-to-head with major existing athletic brands, like Lululemon, which couldn’t help but respond to Bey’s big news.
But as Saturday Night Live taught us, it’s not wise to come at Beyoncé. The tweet below from Lululemon has been deleted.
Despite deleting the tweet, the damage was done. Fans came after the pricey yogawear line.
If the Lulelemon CEO mysteriously goes missing, you won’t have to wonder why.
Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.