Beyoncé launches sexy activewear line

And one competitor gets a bit too defensive.

Feb 29, 2020, 9:22 am*

IRL

Marisa Kabas 

Marisa Kabas

Ivy Park/Facebook

You may never be as crazy in love as Beyoncé is, but thanks to her new line of activewear, you could try to get as crazy in shape. Ivy Park has made its debut today, and Beyoncé fans and fitness lovers alike are unbelievably excited.

In typical Beyoncé form, details are slowly being dropped like gluten-free breadcrumbs. A tweet sent from the brand’s new Twitter account on Thursday morning informed us of its existence.

A Facebook page and website for the new brand have also been launched, and show just a handful of black-and-white photos of some pieces from the collection modeled by Queen Bey herself.

https://www.instagram.com/p/BDn64E_hhGu/

The brand will be available at Topshop, Selfridges, JD Sports, and on Net-A-Porter on April 14, according to Elle UK. It will go head-to-head with major existing athletic brands, like Lululemon, which couldn’t help but respond to Bey’s big news. 

But as Saturday Night Live taught us, it’s not wise to come at Beyoncé. The tweet below from Lululemon has been deleted.

Screenshot

Despite deleting the tweet, the damage was done. Fans came after the pricey yogawear line.

If the Lulelemon CEO mysteriously goes missing, you won’t have to wonder why.

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*First Published: Mar 31, 2016, 10:45 pm