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Now your Oculus Rift can take you to the supermarket

It won't be long before you're shopping for virtual vegetables.


James Cook


Posted on Mar 24, 2014   Updated on May 31, 2021, 2:24 pm CDT

Do you dream of wandering virtual supermarkets? Do you yearn for technology that lets you shop for pixellated fruit?

Well you may be in luck. U.K. supermarket Tesco is the surprise star of a new demo for the Oculus Rift virtual-reality headset. In a video posted by creative agency Figure Digital, we’re shown a remarkably detailed 3D recreation of a Tesco supermarket. Then we walk onto a football pitch for some reason.

Unfortunately for budding virtual shoppers, it doesn’t look like an interactive 3D supermarket is going to be possible anytime soon. The technology demo is, apparently, merely a taste of where online shopping could go in the future. However, retail heads at the TCC International Marketing Forum in Berlin will be able to try it for themselves. Let’s hope that we’re able to stroll down virtual supermarket aisles in the near future. 

Photo via CJ Sorg/Flickr (CC BY-SA 2.0) and Wikimedia Commons | Remix by Fernando Alfonso III

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*First Published: Mar 24, 2014, 11:27 am CDT