Beginning Feb. 13, you can send Valentine’s Day e-cards to friends and loved ones on the social network.
The day before Valentine’s, you should get a notification in your feed wishing you a Happy Valentine’s Day. It will also include a link where you can create and share a personalized card with your friends. Once you click, you can select from a handful of pre-designed card templates which you can then post to your Timeline, or a friend’s.
The cards, designed by artists and illustrators based in New York and London, will come in a variety of styles to suit your personal Valentine’s Day feels.
Valentine’s Day week is an especially busy time for Facebook (and for people in the real world). Last year, the app saw a 25 percent increase in “engagement life events”—that is, people announcing they’d gotten engaged—the week of Valentine’s Day compared to the two weeks prior.