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Oh, how how the mighty have fallen. BlackBerry used to be the undisputed kings of the premium cellphone market; now, the Canadian company is offering up to $550 a pop to iPhone users willing to trade in their handset for a new BlackBerry Passport.
In a new holiday “Trade-Up program,” owners of the Apple iPhone 4S, 5, 5C, 5S and 6 are eligible to receive a a lump sum of up to $550 (depending on model), as well as the Passport, if they agree to hand over their old cellphone. The offer runs from Dec. 1 through to Feb. 13, 2015.
Previously a market leader in the mobile business, Blackberry has had very serious difficulties in recent years, as Google and Apple’s smartphone offerings have steadily eroded its position. According to IDC polling, just 0.5% of smartphone users were running BlackBerry OS in Quarter 2 of 2014, down from 13.6% in 2011.
Rob Price is a technology and politics reporter who served as the U.K.-based morning editor for the Daily Dot until 2014. He now works as the news editor for Business Insider, and his work has appeared in Vice, Slate, the Washington Post, and the Independent.