Amazon’s 1-hour delivery service, Prime Now, debuts in Manhattan

One-hour delivery is now a reality.

Amazon is launching Prime Now today, which will offer a one-hour delivery option on tens of thousands of items for Amazon Prime customers through a mobile app. Although the service is only currently available in select parts of Manhattan, Amazon eventually plans to offer it to other cities in 2015.

Customers can download the Prime Now app for iOS and Android to use the service. Prime Now is at no additional subscription cost for those with Amazon Prime. To use the service, one-hour deliveries will cost $7.99 and two-hour deliveries are free. The service is an answer to Google’s Shopping Express, which offers same-day deliveries at $5 a piece or a $99 a year subscription.

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Amazon envisioned Prime Now as a way to get the products you need from places like a grocery store (or are unable to get) and the service you use when you’re just too lazy to get out of the house.

“There are times when you can’t make it to the store and other times when you simply don’t want to go. There are so many reasons to skip the trip and now Prime members in Manhattan can get the items they need delivered in an hour or less,” Dave Clark, Amazon’s senior vice president of worldwide operations, said in a press release. “We’ve long felt that Amazon Prime is the best deal in the history of shopping and now it has gotten even better. Prime members in Manhattan are going to love this service and we cannot wait to roll out Prime Now to additional cities in 2015.”

Amazon has flirted with the idea of using drones to quickly deliver products to customers, but that idea was dashed after a Federal Aviation Administration ban on the commercial use of drones was upheld.

Photo via Nathan Siemers/Flickr (CC BY SA 2.0) | Remix by Jason Reed 

Michelle Jaworski

Michelle Jaworski

Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.